Company · Food and Beverage Retail

Noon

We believe peak performance is more than just physical, it’s mental. That’s why we created NOON, a functional beverage designed to sharpen your focus, calm your nerves, and help you find your flow, whether you’re on the court, in the gym, or chasing your next personal best. Founded in Auckland by a team of food scientists, NOON is our response to a gap in the market: most performance drinks fuel the body but forget the mind. Ours does both. Crafted with natural, science-backed ingredients like L-theanine, magnesium citrate, prebiotics, and butterfly pea, Noon supports mental clarity, gut health, and physical recovery without the sugar crash or overstimulation. We’re on a mission to make mental performance part of the everyday athlete’s toolkit and to make physical and mental wellbeing accessible to everyone.