Company · Market Research

Neurolab

NeuroLab - The Georgian laboratory of combined biometric sensors, measuring consumers’ emotional attitude towards various stimuli in a short period of time. By integrating NeuroLab devices enabling to find out the level of emotional activity, which can help inform creative advertising, product development, pricing, and other marketing areas. Brain scanning, which measures neural activity, and physiological tracking, which measures eye movement and other proxies for that activity. Helps your customer to choose specific product/service among existing wide offer Reveals subconscious consumer behavior to improve UX and subsequently increase your website or product/service usage Assesses whether or not commercials evoked desired emotions to find best solution for commercial/design Determines emotional intensity and valence to gain a more holistic picture of the effectiveness of commercial/design