Company · Apparel Manufacturing

Tū Pakari

TŪ PAKARI is a kaupapa-driven apparel and footwear brand built on strength, confidence, and wellbeing. Our name means “Stand Strong” — a commitment to identity, culture, and resilience. We blend Māori-inspired design with sustainable innovation, creating bamboo underwear and next-generation recycled-foam footwear that support both performance and the planet. From everyday comfort to athletic movement, our products are crafted to help people feel grounded, confident, and connected. More than a clothing label, TŪ PAKARI is a movement that champions mental health, anti-bullying, and self-belief across Aotearoa and beyond. Every piece we produce carries a message of mana, unity, and empowerment. Stand Strong. Move Freely. Live Empowered.