Company · Market Research

Mercado Solutions Associates Ltd

About Us Based in Hong Kong, we are a business and marketing consultant firm focus on helping clients to explore, review and optimize their business decisions using the fact base and data-oriented approach. For example, whether you want to explore the market potential of launching a product to a specific market segment, or wondering whether your customers are willing to recommend your brand to their peers; we embark on the journey with our clients to achieve their business goals. A Trusted Partner 20+ years of experience serving various industries in Hong Kong as well as clients from overseas (e.g, Financial Services, Personal Care, Government, NGOs, Telecom, Fast Retailing, etc,) Highly reliable quality data collection fieldwork for both local and overseas clients A team of experienced and talented market research and data analytic professionals More importantly, our genuine enthusiasm to help our clients with integrity Our Approaches 1. Seek understanding of client’s business before initial project engagement meeting with the client 2. Understand client’s business needs and frame client’s business problems into meaningful and actionable market research or data science projects 3. Collect the necessary data through effective means (e.g, survey, focus group, personal interview, client’s internal data) 4. Generate actionable insights through professional market research and data science tools 5. Provide actionable recommendations for client’s consideration Highlighted List of Completed Projects Brand Usage and Attitude, Market potential, Market segmentation, Forecasting (e.g, product market demand, manpower demand), Competitor Analysis and Competitive Strategy, Customer Satisfaction and Net Promotion Score, Customer experience, Mystery shopper, Product idea development or Customer segment opportunities discovery