Company · Market Research

Acquire Project Management

Results Research – Extended experience in market research studies addressing varying business objectives Consumer Research Studies- Usage and Attitude Studies - Brand Equity and Brand Tracking - Media Habits and Advertising Effectiveness - Profiling Studies - Customer & Employee Satisfaction Research - Mystery Shopping - Pricing Research - Product KPIs (Visibility, Awareness, Consideration, Trial, Loyalty and NPS) Market Studies- Market entry studies - Market Sizing - Retail Audits & Market Shares - Feasibility Studies - Dipsticks Economic Research- Social Studies - Pols How it works Fieldwork Planning - We design samples for actionable results & collect interviews in adherence with the sampling frame, target group and fixed/ soft quotas - Through sample design, questionnaire programming and quota management software Data Collection - Highly trained interviewers – infield and CATI - Using our wealth of database with nationwide coverage across both landlines and mobile Quality assurance - 30% call back on sample to ensure highest quality control standards - Call recording ensures transparency to clients Data Processing - Full range of multivariate statistical techniques - Delivering tabulations and outputs of findings at significance testing 95%- Findings are delivered on total level and across splits Our Clients: Banking & Finance Sector- International Finance Corporation- World Bank Group (IFC)- National Bank of Egypt (NBE)- Fawry Education Sector- The Abraaj Group - Taaleem - Nahda University in Beni Suef (NUB)