Company · Hospitality

Nikki Beach Hospitality Group

Established by entrepreneurs Jack and Lucia Penrod, Nikki Beach Hospitality Group epitomizes barefoot luxury hospitality, curating transformative lifestyle experiences through its collection of beach clubs, hotels, resorts, residences, dining concepts, and pop-ups. Located in some of the world’s most sought-after destinations, Nikki Beach is recognized among the best beach clubs and resorts, seamlessly blending music, dining, entertainment, fashion, film, and art to create unforgettable moments. In addition to the iconic Nikki Beach brand, the group’s portfolio continues to expand with brands including Lucia, launched in 2024, and Maison Mer, debuting in 2025, each with its own distinct culinary vision and identity. Across its expanding endeavors, Nikki Beach Hospitality Group continues to set new benchmarks in crafting luxury travel and lifestyle experiences.