Kathleen E•••

About

On the record

I'm highly experienced in project management, creative implementation, marketing strategy, streamlining processes, creating efficiencies, client experience, people operations and strategic growth planning for start-ups. At my core — · Empathy: Knowing that people management is not a one size fits all. · Growth Mindset: Creating an environment in my life and the workplace thats rooted in learning and curiosity. · Leadership + Mentorship: I love seeing people tap into their potential. I have a keen eye for spotting talents in individuals and cultivating them. · Self Awareness: Self-accountability is a cornerstone of who I am — I lead by example, pushing individuals and leaders to achieve their utmost potential. · Adaptability: Thinking 10 steps ahead is a blessing and a curse. I can understand a clients needs, and a company and their employee's vision and goals. I prioritize successful client experiences and have scaled our company from 5 - 20 + employees, all while pivoting on the fly. · Critical Thinking: If I don't know yet, I’ll be sure to find out. What I've developed — Marketing + Project Management · Marketing Strategy Optimization · Social Media Management: Manage social media campaigns for 50+ clients listed on the TSX and oversee 150 social media accounts. · Media Partnerships: Collaborate directly with media partners in North America. · Advertising Campaigns: Plan and execute web, SEO/PPC, and social media campaigns. · Graphic Design · Performance Measurement: Measure and report on digital marketing campaigns. Operations · 7 Years in Strategic Growth Planning: Forecasting, resource planning, skills gap analysis, and organizational structure planning. · Talent Management: Employee recruitment, reviews, retention, negotiations, and terminations. · Communication Oversight: Manage internal and external communication across the organization and drive communication strategies. · Culture Maintenance: Foster a work culture that promotes trust & respect, learning & development, service excellence, and inclusion. · Feedback + Action Plans: Support department leaders with action plans based on employee feedback. · Employee Development: Roll out employee initiatives, workshops, and retreat planning. · Organizational Efficiency: Create new positions based on employee potential and scale gaps. · Seek and build out tech stacks to support internal processes and streamline workflows (Slack, Wrike, Hubspot, Asana).