About
On the record
As a global wine executive with 25+ years of experience, I’ve helped some of the world’s most iconic and emerging brands scale, reposition, and succeed across international markets. From launching luxury portfolios to driving direct-to-consumer growth, I specialize in building value through strategic brand development, channel optimization, and commercial execution. Whether doubling sales through smarter distribution, winning tenders in competitive global markets, or securing marquee placements with top retailers, I bring a deep understanding of how to tell compelling brand stories — and how to turn those stories into profitable growth. Tri-lingual and commercially agile, I partner with wineries and importers to expand reach, reduce risk, and drive ROI across the U.S, Canada, Europe, and Asia. Recent wins include a 100% YoY sales jump at Xavier Vignon and launching first-time exports into China, South Korea, and Canada. Let’s connect if you're looking to grow intelligently in a competitive, fast-evolving global wine landscape.
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