Margarita P•••

About

On the record

With over 9 years of professional experience, I specialize in scaling eCommerce operations and implementing full-funnel strategies that deliver measurable results. As Head of Ecommerce at Anvol Ltd, I lead a cross-functional team to expand operations across five international markets. My mission is to foster team ownership and performance through coaching techniques while delivering data-driven insights to optimize marketing budgets and improve operational efficiency. Passionate about driving growth and innovation, I aim to align our strategies with the company’s objectives while cultivating a collaborative and results-oriented culture. At Anvol Ltd, I oversee critical aspects of eCommerce, including media buying, funnel performance tracking using Google Analytics, and Magento 2 system collaboration to ensure platform stability. My contributions have enhanced ROAS through end-to-end media buying processes, cost optimization, and strategic channel selection. By prioritizing team clarity and leveraging coaching methodologies, I support our organization’s vision of sustainable and scalable growth in competitive markets.