Floris M•••

About

On the record

TLDR: I am a social, creative, and analytical-driven music industry professional with 15+ years of experience in the industry. With deep understanding and experience in marketing, label, artist, brand, data and digital rights management, royalty accounting and business analyses I know my way around. Social synergy is awesome, creativity a necessity and data-driven decision-making bothl! Sprinkle some enthusiasm, curiosity, flexibility, loyalty, storytelling and energy into that mix, topped off with a coffee and that's me.**Long-form: I am an experienced music marketer and strategist with a proven track record in digital marketing, advertising, data management, catalog management, business analytics, and royalty accounting. My start in the music industry was as a digital specialist, with solid experience in social media, combined with a savvy understanding of technological innovations and a deep passion for music. From there, I continuously developed various interests within the ever-evolving and dynamic music industry. Artist campaigns, audience and consumer growth, advertisement, and platform-driven data became key points of fascination. I worked towards developing a keen understanding of these aspects and the practical applications of the insights provided. As such, I led multiple campaigns for artists like Laidback Luke, Roger Sanchez, and Nicky Romero, and managed the digital strategy and marketing for their record labels, spearheading business development with partners such as Apple Music and Spotify. Following my interest in the more data-driven side of the industry, I recently expanded my focus to Business Intelligence and Royalty Accounting for Protocol Recordings, shifting towards analyzing overall catalog performance and trends. O, and I love exploring new (digital developments and) opportunities. With a master's degree in Social Science, I find people fascinating and social synergy awesome. Sprinkle some enthusiasm, curiosity, flexibility, loyalty, storytelling and energy into that mix, topped off with a good coffee and you have me.**Keywords: Music Industry Professional | Marketing | Advertising | Data driven | Analytical | Media & Data strategy | Campaigning | Social | Creative | Hey you're still reading this | Business development | Result driven | Hands-on | E-commerce | Consumer insights | People skills | Business intelligence | Business Analyst | Royalty Accounting | Digital Rights Management | Digital Leader