Ranjini M•••

About

On the record

An enthusiastic Brand Strategist with Design Thinking experience. Have held multiple Senior Leadership Roles in the past including Director, Client Partner and Head of Business Unit in Asia. Have been responsible for delivering year on year commercial growth on Key Accounts & Business Unit; as well as provide for transformative leadership values in dynamic work environments. With more than 19 years of intensive Qualitative, Experience Design, Digital, Social Intelligence, Online Communities & Panels, Brand Strategy Consulting, Ethnographic & Social Research experience across India, ASEAN, China & ANZ markets in diverse categories like Beauty, Tobacco, Brewery, Consumer Durable, Healthcare, Education, F&B, Banking,Personal Care, Luxury Products, Automotive, Media and Advertising and many more. Have consulting experience on Key Client Accounts as Business Partner for Qualitative and Quantitative studies; and have conducted Design Thinking Workshops, Idea Generation and Activation Workshops; collaborated on Behavioural Nudge Labs. My career has given me the opportunity to explore remotest of places in Asia; where I have enjoyed every minute soaking up in the local cultures and customs; via making new friends and meeting such a diverse range of people - not to mention the pursuits of fabulous gastronomic trails and flea market shopping! I have also been a Strategy Consultant for USA & UK based e-commerce companies that required optimization and Google campaigning.