About
On the record
Compelling communicator and relentless problem-solver with 12+ years of strategic marketing and project management experience spanning the hotel, real estate, vacation ownership, retail and manufacturing sectors in Barbados. I thrive in fast-paced team environments where creativity and collaboration are promoted. Slightly data-obsessed, I also enjoy working across an expansive MarTech stack to create relevant, engaging content that develops and nurtures lasting customer relationships. I believe that successful marketing programmes require a delicate balance of art and science with a razor-sharp focus on exceptional brand experiences - online and offline. This balance, in tandem with iterative data analysis, will inform innovative marketing solutions geared towards increased awareness, genuine engagement and top-line growth. Areas of expertise include Project Management, Business Development, Stakeholder Communications, Demand Generation, Digital Marketing, Online Reputation Management, Email Marketing, Marketing Automation, Strategic Planning, Product Development, Copywriting and Content Strategy. When I'm not in the office, I can usually be found rewatching Parks & Recreation or The Office on a plane to somewhere new. Ask me about my recent trip to Cancún, Mexico!
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