Catherine B•••

About

On the record

I am a broadcast and streaming media business senior manager with over ten years of experience in the industry. Success-driven with an extensive background in creating strategic marketing plans and budgets, across multiple verticals. I have been tasked with developing advertising, online campaigns, and conducting market research, specializing in new media, with a proven ability to understand the competitive situation and needs of the market quickly, and then define and execute strategies that increase growth and enhance profitability. Supervisors and peers have described me as being highly talented in identifying innovative business development opportunities and establishing, cultivating, and managing strategic partnerships with global partners. Bilingual, and detailed oriented, with the ability to think big picture and distill it down to actionable steps, are just a few of my key skils others include: TV Operations and Marketing Content Development Content Distribution OTT Service Development Strategic Planning Market Positioning Digital Marketing Streaming Media Contract Negotiations