Cormac M•••

About

On the record

I'm a Creative Director with 14 years of experience in design, advertising, and brand marketing—five of those leading creative teams and shaping campaigns that connect with people in meaningful, lasting ways. I am a champion the 7 "Cs" As a dedicated employee I champion the company, as a driven and inspired creative director I champion the client, as a strategic and insight driven thinker I champion the consumer and customer, as a passionate and imaginative human I champion creative and importantly as a leader and team player I champion my colleagues and culture. My background spans product design, graphic design, and advertising, giving me a deep understanding of how form, function, and message intersect. Early in my career, I focused on the ergonomics of the body—how people physically interact with design. Today, I focus on the ergonomics of the mind: crafting brand experiences that are emotionally intuitive, strategically sound, and commercially effective. I’ve led integrated campaigns for global and local brands, collaborating with strategists, marketers, and media teams to deliver storytelling that drives real-world impact. From developing brand platforms to launching multi-channel campaigns, I bring a mix of creative vision, leadership, and commercial awareness to everything I do. What I bring: 5+ years as a Creative Director, leading cross-functional teams and agency partnerships Proven ability to define and activate brand strategies across digital, ATL, and on-site touchpoints Experience translating brand positioning into seasonal campaigns, social content, and guest experiences A design thinker’s mindset—always balancing clarity, emotion, and results I believe the best brands are the ones people feel. I’m driven by that idea—making sure every brand interaction is both intentional and memorable.