Aaron F•••

About

On the record

With over 10 years of experience in performance marketing and digital advertising, I am a results-driven strategist specializing in driving business growth through data-driven marketing strategies and innovative technology integration. My expertise spans the B2B and B2C sectors, where I've successfully managed and optimized high-budget campaigns to deliver exceptional results. Throughout my career, I have consistently demonstrated my ability to improve marketing performance and generate high-quality leads. For a B2B company, I was able to increase inbound inquiries from 2-3 per week to 2-3 per day through targeted Google Ad campaigns, significantly increasing lead acquisition and pipeline growth. In the B2C space, I've maintained a profitable Return on Ad Spend (ROAS) on Amazon Vendor Central through a combination of Fulfillment by Amazon (FBA) strategies and Amazon Ads, ensuring sustainable profitability and market competitiveness. I thrive on creating unified advertising workflows that integrate multiple software and tools, provide enhanced data to B2B sales teams, and streamline the lead generation process. My ability to combine paid social media advertising with Google Ads has helped maintain profitable ROAS for a global B2C e-commerce brand, managing a 6-figure monthly spend while optimizing both brand awareness and conversions across multiple markets. Beyond my core competencies in performance marketing, I am passionate about using AI and advanced analytics to refine marketing strategies and drive innovation. I have a strong background in project management, ensuring that all campaigns are executed efficiently and deliver maximum impact. I am constantly looking for new opportunities to apply my skills in performance marketing and analytics to help companies grow and achieve their goals. I believe in the power of continuous learning and am always eager to explore the latest advancements in digital marketing and AI. Outside of work, I enjoy being outdoors, hiking, exploring new places, playing board games, and cooking. I'm a firm believer in maintaining a balanced lifestyle and staying grounded while constantly pushing the boundaries of what's possible in digital marketing. Let's connect and explore how we can drive growth together!