About
On the record
I'm currently working on a climate tech SaaS startup aimed at helping the global hospitality and tourism industry achieve net-zero emissions. This endeavor is born out of my passion since the onset of COVID-19 to the sustainable rebuilding of the tourism sector. With over 15 years of entrepreneurial experience, my expertise lies in global growth strategy, cross-border marketing, direct sales, and data-driven advertising. From 2010 to 2019, my focus was on market expansion across the Asia Pacific region, particularly in Greater China, ASEAN, and North Asia. I advised various clients, including government agencies, travel companies, multinational divisions, and lifestyle brands such as Discover Financial, Volcom, Spotify, China UnionPay, K-Swiss, the Guam Visitors Bureau, West Virginia Department of Commerce, Papua New Guinea Tourism Promotion Authority, and Tourism Fiji.
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