About
On the record
My professional journey - Marketing/Brand Director/CMO - Heineken, UEFA, Diageo, Quintessential Brands to Growth Director / Chief Customer Officer - Deliveroo, Vapiano. 10 years FMCG and thereafter Direct to Consumer within multi-category - Beverages, Hospitality, Luxury, Retail, Sport and Entertainment, working within diverse operating models from FTSE100, Private Equity, Venture Capital to Founder led. I have a proven track record of growing challenger brands to scale and leading brands to global recognition. The last 5 years I have been Consulting on turnaround and scale up to acquisition or IPO, and as an advisor/investor (Shackleton - Expedition-grade Apparel & Travel Experiences to polar regions mountains, desert and oceans/GSB Capital UHNW Wealth Management) In 2017 I became a Fellow of The Marketing Academy sponsored by McKinsey & Company. An incredible year-long selective program and alumni retreats, with a focus on CMO to CEO; benefitting from academic training by McKinsey, knowledge sharing by business founders and CEO's and building a network of peers and mentors with Executive Coaching by @wisdom8. I have lived and worked in the UK, Europe, Middle East, Switzerland, Asia Pacific and USA.
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