About
On the record
Currently leading the growth and operations of a Bali-based fashion and lifestyle brand rooted in culture, identity, and community. With a background in fashion, retail, and hospitality, the focus is on building brands that are not only creatively driven, but also commercially resilient and customer-connected. The work blends strategy, sales, and storytelling — from shaping brand experiences to developing strong customer journeys, both online and offline. A deep interest in B2B partnerships and creative activations fuels collaborations across retail, hospitality, and cultural spaces. At the core of it all is people — building and nurturing a high-performing, Gen Z-driven team made up of both local and international (expat) talents based in Bali. Leadership here is dynamic, collaborative, and outcome-oriented — designed to give space for ownership while keeping the team aligned and agile.
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