About
On the record
I believe in making a real impact through strategic thinking and leveraging (social) data. Distilling business challenges into tangible recommendations, helping customers elevate their brands. Always promoting my most important objective: creating and providing value. 6 years of experience driving product and communication strategies working with different business models applying (social) data and consumer insights across teams and industries, including fashion, FMCG, NGO, health care and more. Using the power of data, projects cover the data-driven analysis of consumer perceptions to surface recommendations for actions, competitor analyses, the creation and adaptation of communication strategies, social media strategies and hosting presentations & workshops.
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