About
On the record
Summary Accomplished sales and marketing professional with extensive experience in product development, building sales organizations, and leading marketing initiatives. Proven leader with a demonstrable history of building brands and exceeding sales and profitability goals in a highly-competitive industry. Recognized as a skilled tactician, capable of interpreting industry trends and consumer behavior to create actionable strategies to grow revenue and increase market share. During his tenure as VP Sales and Marketing, led the Iberostar team that launched and grew a brand which was previously unknown in North America. This team has generated substantial increased business from the United States and Canada, enabling Iberostar to expand to 19 hotels in Mexico, Jamaica and the Dominican Republic, and open its first US property in New York City. Fully bilingual – fluent in both English and Spanish.
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