Profile · Tobacco Manufacturing

Ed B•••

Chief Executive Officer at Plasencia Cigars

About

On the record

Results-driven leader with a proven record of building and scaling global brands, driving commercial growth, margin expansion, and leading organizational excellence and global collaboration. Skilled in delivering breakthrough results through innovative culture led marketing, digital transformation, sports marketing, innovation, and disruptive consumer and customer-centric strategies. Demonstrated expertise in developing & leading cross-functional teams that achieve record-breaking market share with an end-to-end P/L focus. Success leading iconic brands both big and small across blue-chip CPG, startups, and luxury.

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