Francis B•••

About

On the record

Francis B••• is a seasoned market research professional with more than 15 years of experience gathering, analyzing and reporting actionable consumer, market and competitor insights. His work has helped shape and inform the marketing, business strategy and product development decisions of companies from startups to Fortune 100 leaders, including Kaiser Permanente, Microsoft, HP, Twitter, Sprint, Verizon, Wrangler, Clorox, Craig Hospital, LucasArts, Zulily, PayPal, Intuit and Seattle’s Best Coffee.As a Senior Project Coordinator and Research Analyst at Verus Group, Francis coordinated thousands of product, service and marketing/brand research studies around the world, overseeing scheduling, vendor procurement and management, budgeting, recruiting and client deliverables. His expert analysis and storytelling demonstrated the ability to influence a wide range of stakeholders (C-suite, IT, R&D, product management, innovation management, sales/marketing, etc.) in a variety of industries.Early in his career, Francis honed his research and writing skills as a copywriter in the tech industry. Serving in that role for both rising tech startups and a world-renowned ad agency (Ogilvy) Francis developed marketing materials and product documentation for industry heavyweights, like IBM, Intel, HP and 3Com.The trajectory of Francis’ career began in experiential jobs as a volunteer high school teacher on the island of American Samoa, a high school guidance counselor and a legislative staff assistant. Francis holds a B.A. degree in psychology from the University of Notre Dame.