Alfred O•••

About

On the record

I build the digital rails that move food, data, and capital in frontier markets. As a Product Strategist with 7+ years leading SaaS and embedded-finance platforms, I turn fragmented agricultural trade into inclusive, insight-rich ecosystems—most recently at CoAmana’s Amana Market, spanning Nigeria and Kenya. What I do best Market-access product design: Transform offline, cash-based trade flows into seamless digital marketplaces that sellers trust and buyers love. PLG & data-driven growth: Instrument products for actionable telemetry, then convert usage signals into rapid experimentation loops that compound adoption. Embedded finance orchestration: Blend credit, insurance, and payments into the product journey so liquidity never blocks a transaction. Cross-functional leadership: Align engineering, commercial, and field teams around a single metric of value delivered to end users. Frontier-market execution: Ship resilient features—USSD rails, two-way SMS, offline-first mobile—designed for low-bandwidth realities. Signature wins: Launched a market-access SaaS that now connects thousands of traders and farmers to real-time prices, logistics, and financing. Pivoted to two-way SMS in three weeks, safeguarding project timelines and unlocking rural user activation. Built the product-led growth engine that underpins CoAmana’s multi-country expansion and donor partnerships. Why it matters Inclusive digital trade is the fastest path to food security and rural prosperity. I’m here to architect the products—and the partnerships—that make that scale inevitable. Let’s talk if you’re tackling market-access, ag-fintech, or SaaS growth in emerging markets.