About
On the record
I'm a journalist-turned-digital marketer-turned-Social Media Strategist. In my 10 years working in several advertising and marketing agencies, I have been the social voice for Global Brands, planned and executed content and editorial plans for brands and analyzed results to improve both the clients' needs and supervsied Social Team's workflow. I've sucessfully sold agency social services to new clients and expanded existing business in the agency, through result-based presentations and data-based strategies. I believe in finding the middle ground between creativity and data to empower what makes a brand unique.
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