Jodie-Ann J•••

About

On the record

I am a marketing and advertising professional with 4 years of practical experience leading digital campaigns for brands in Jamaica such as: Grace Foods, Krispy Kreme, Hardware & Lumber,Gustazos and TotalEnergies in my capacity as lead of digital media. I have achieved an average engagement rate of 5-7% with campaigns exceeding 20 million impressions and over 7 million in reach. I also have extensive experience in traditional media buying, having managed scripting, traffic, media planning and media buying for brands such as Courts, Courts Optical, Lucky Dollar, Ready Cash, RadioShack and Ashley Furniture Homestore. Additionally, in these roles, I have coordinated with internal and external stakeholders, written scripts for the M.D.’s annual speech and organized commercial shoots for major campaigns. My skills include: media planning/buying, data analysis, marketing, commercial scripting, copywriting, essay writing, research, microsoft excel and powerpoint, digital advertising, digital strategy, web traffic and lead generation.