Profile · Education Administration Programs

Dennis B•••

Assistant Professor at University Canada West

About

On the record

Skilled marketing communications professional experienced at delivering top-quality projects on budget and to deadline. A self-starter and team player with outstanding planning and organizing skills who possesses exceptional writing skills as well. A problem-solver focused on achieving strategic goals, a conscientious manager of small teams and a mentor for direct reports. Holds undergraduate degrees in writing and journalism, a Master’s in international relations and a Graduate Certificate in integrated marketing communications. RELEVANT SKILLS AND EXPERIENCE • Teach: Lecture, grade assignments and assess university students on aspects of public relations writing for business with an emphasis on plain language writing using the active voice. • Text: wrote dozens of brochures and annual reports, hundreds of speeches and articles, and thousands of news releases to solidify stakeholder interest (external communications) and employee buy-in (internal communications) to help achieve broad corporate objectives. • Design: deployed Adobe Creative Suite to create web and print graphics, and to lay out communications deliverables, such as the brochures and annual reports mentioned above. • Digital: built websites and wrote video scripts to bring products, services and ideas to key audiences. • Production: headed up conception to delivery of print and digital deliverables, while overseeing outside suppliers – such as print shops – with a close eye on the budgeted cost for each project. • Media: created and maintained networks for print and online media contacts and delivered to them timely, relevant news at the same time as assuming the role of spokesperson. • Events: attended conferences and events to deliver speeches and presentations, as well as writing and producing a 100-year anniversary live show for an audience of 500.

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