Profile · Marketing Services

Sonja L•••

Marketing Specialist at Larsen Consulting

About

On the record

As a Marketing Executive at MARSS Group, a leading provider of high-tech and defense solutions, I was responsible for planning and executing a wide range of marketing activities — from events and PR to branded materials, proposals, and website management. I successfully managed and supported major international events such as World Defense Show 2022 (Riyadh), IDEX 2023 (Abu Dhabi), and DSEI 2023 (London), coordinating logistics, communications, and product promotion across multiple teams and regions. Prior to founding my marketing consulting company in Monaco, I also led numerous marketing campaigns (SEO, SEA, SMA) and influencer activations for diverse industries and markets. I enjoy crafting strategies that combine creativity and performance — developing compelling content aligned with brand guidelines and editorial goals. Analytical by nature, I monitor the impact of every action using both qualitative insights and quantitative tools such as Google Analytics and CRM platforms, ensuring measurable growth and continuous optimization.

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