Brent B•••

About

On the record

A ‘gap’—that’s what motivated Brent B••• to establish Globus in 1992 in Tokyo. Brent, a former banker, was shocked that companies in Asia were investing millions in corporate training, but generating a very low Return On Investment. To narrow this 'ROI Gap', he concentrated on 3 factors: Content, Approach, and Coaches. From that, Brent developed the top boutique training company in Asia with: • ‘FLUFF-FREE' CONTENT: He was frustrated at the ‘daze-inducing bookstore content’. So, he sat down at his mac classic and started typing out the first of Globus’ texts drawn from actual business scenarios. Today, Fortune 500 clients keep it on their desks; US and Asian Universities use it in their classrooms. • ‘HARD-HITTING' APPROACH: Brent’s training approach is to get down to business immediately– he transforms training rooms into boardrooms, client offices, workstations, etc. His PSA approach (Problem-Solution- Application) throws participants into cases, role plays and real plays before we give any advice. • ‘REAL BIZ’ COACHES: He dislikes English teachers; they dislike him. Instead, his team of coaches comes from finance, telecommunications, consulting, publishing, etc. And he makes sure they have the ‘big 3’—business, cultural and consulting-training experience.