About
On the record
With over 15 years of experience across industries, I specialise in helping businesses clarify where they are going and shape the strategy, brand or product that will take them there. As co-founder of Lo & Behold, I partner with ambitious companies to build brands and campaigns that shift perception, stand out, and create digital experiences that deliver real value. I have worked across sectors including tech, retail, hospitality, fashion, F&B and B2B, developing a strong instinct for what drives growth both creatively and commercially. I also have extensive experience producing medium to large-scale events and advertising productions through my previous and current ventures. I move comfortably between vision and detail, boardroom and production floor, always focused on bringing strong ideas to life with clarity and impact. Curious by nature, clear-headed under pressure, and always up for a challenge, especially the kind that does not come with a playbook.
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