About
On the record
With over 10 years of experience in digital commerce, I’ve built and scaled eCommerce strategies across the Middle East and India — from category growth and marketplace leadership at Noon.com to regional FMCG digital trade marketing at FrieslandCampina. Currently leading eCommerce for the GCC region, I focus on driving omnichannel growth, digital trade execution, and platform partnerships across key markets. My journey also includes early experience in brand marketing at Zomato and an MSc from Cardiff Business School, UK. I thrive at the intersection of strategy, innovation, and market insight — helping brands grow in complex, high-opportunity digital environments.
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