About
On the record
Solid track record of over 20 years leading commercial and marketing strategies in high-impact companies across Central America and the Caribbean. I have developed a comprehensive approach to business management, excelling in the creation of growth strategies, leadership of high-performance teams, and financial results optimization. Throughout my career, I have held key positions such as Commercial Director, General Manager, and Marketing Manager in renowned companies like FIFCO, Philip Morris, and CBC. My responsibilities have ranged from managing P&L and implementing Route to Market strategies to developing organizational cultures and negotiating with multinational companies. Passionate about challenges, I firmly believe in team development as the driving force for achieving sustainable results and in leveraging technological tools and innovative strategies to transform businesses and maximize their potential.
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