Fernando F•••

About

On the record

Working forever in Communication and Marketing areas, most of the time in Creative Agencies, I have been building my career by communicating brands – through marketing, designing and selling. Curiously, it has been deeply tied up with HORECA (Hotel, Restaurante, Cafe) market, retail and hypermarkets, with a special emphasis on Wine industry and Enology. So, working nowadays as a Marketing Lead at Vieirinox, a company specialized in producing equipment and end-to-end solutions for wine production, I have the opportunity to apply the 360º know-how on this area that I’ve been gathering along the years. Over time, I’ve worked on projects of great relevance, such as the birth of Mota-Engil as a merge between Mota & Companhia and Engil, as well as other group companies (Martifer, Suma, Aenor and Ferrovias, amongst other). I also coordinated most events related to those companies, was responsible for the management of advertising campaigns for the Accor group (Ibis, Novotel, Mercure and Sofitel), worked side-by-side with Primedrinks brand builders and marketing personnel to communicate its wine brands on HORECA market, and provided design and graphic production services for many restaurants and other customers, such as Porto de Leixões, Hospital Magalhães Lemos and Oporto Cricket & Lawn Tennis Club. These and other work experiences gave me the opportunity to work in multifaceted teams with whom I learned and evolved as a professional and as a person. If you want to get to know a little bit of my work, please check out my portfolio at