Profile · Banking

Arina S•••

Head of Customer Relationship Management Sme at Raiffeisen Bank Russia

About

On the record

Highly accomplished graduate ranked #1 in admissions at the country's premier business school. Results-driven Lead CRM marketer with over 3 years of experience. A proven track record of driving strategic initiatives and delivering exceptional results. Successfully Led a consulting project for MARS. Integrated a CDP platform, implemented analytical strategies, and spearheaded personalized direct marketing initiatives, instrumental in driving a more than 2x increase in team productivity and key CRM marketing metrics at a leading federal food and alcohol retail company.

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