Marialejandra Z•••

About

On the record

I'm a passionate and versatile Graphic Designer with years of hands-on experience in brand identity, marketing collateral, and creative content development across digital and print media. My expertise spans design systems, motion graphics, and social media content tailored to help companies build consistent and emotionally resonant visual narratives. I’ve led branding projects, designed ad creatives for digital platforms, built marketing collateral, and worked closely with development and marketing teams to align design objectives with business goals. I'm comfortable balancing creativity with structure, taking ownership of my deliverables, and constantly learning new tools and trends to stay ahead in the design space. Some of my main achievements: • At Descorche Bebidas, I led the visual strategy for the brand’s social media presence, creating content and developing a full visual identity system that strengthened audience connection and brand consistency. I collaborated closely with the marketing team to align creative output with campaign goals and performance data. • At Azist, I support global clients like Accenture and Visa as an external contractor, designing PowerPoint slides and branded materials aligned with strict brand standards. My work emphasizes visual clarity, fast turnaround, and high production value. • Through freelance projects and roles at Let’s Love Design, I’ve built a strong portfolio in brand development, marketing design, and creative production for small businesses and startups. I’m currently seeking opportunities where I can bring my creative energy to marketing, design, and brand teams. I’m especially interested in roles that value both creative vision and strategic thinking, where I can contribute to innovative design while continuing to grow professionally. Check my portfolio here: Let's connect!