About
On the record
Digital strategy consultant with over 7 years of experience supporting growth, positioning, and audience development in fast-paced, creative environments. My core expertise comes from the music industry, where I've worked closely with artists, labels, and internal teams to shape digital positioning, release strategy, and long-term audience growth across major platforms. Through this work, I've developed a strong ability to translate complex data, platform dynamics, and user behavior into clear, actionable strategies that support informed decision-making and sustainable results. I'm particularly experienced in working at the intersection of strategy and execution: advising stakeholders, aligning cross-functional teams, and adapting quickly within evolving digital ecosystems. I bring a structured, pragmatic consulting mindset, with skills that transfer naturally across industries where digital presence, audience engagement, and scalable growth are key.
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