About
On the record
I'm a creative technologist and co-founder of Scarlet Creative Software, helping brands and NGOs scale with human-centered tools. I’m a creative at heart with a background in software development, psychology and design, I see the world through emotions, and stories. I believe in the beauty of human connection, and I use that lens to help brands find clarity. As the co-founder of Scarlet Creative Software, alongside Michael Ali, I lead a multi-disciplinary team that helps organisations from NGOs to SME businesses solve complex problems, reduce waste, and scale with integrity. We deliver:* Custom Software Development * Automation & Optimisation * AI Tools & Agents * Odoo ERP Systems * UX/UI Design & Branding * Data Analytics & Visualisation * Web & App Development Our mission at Scarlet is to bring a human touch to technology. We believe tech should serve people, not replace them. Whether we’re helping a non-profit streamline operations or empowering a startup to scale, we stay rooted in empathy and creativity. When I’m not leading projects, I meditate, reflect, and create, always exploring new ways to bridge art, tech, and purpose.
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