Olof M•••

About

On the record

Strategic marketing leader with over 15 years of experience driving brand development and growth in fast-paced B2C environments. Specializing in data-driven consumer insights, I leverage tools like Power BI, Excel, and social listening to conduct thorough market and customer behavior analyses, informing strategic decisions that enhance brand equity and profitability. My expertise spans crafting comprehensive brand strategies, optimizing customer acquisition through segmentation and competitor analysis, and executing 360° campaigns that deliver measurable results. Currently, as Head of Brewery Operations and Chief of Sales & Marketing at a Stockholm-based craft brewery, I lead cross-functional teams to align marketing with business objectives, achieving significant cost efficiencies and market expansion. Passionate about building high-performance teams and fostering collaboration, I thrive in matrix organizations, delivering actionable insights and innovative strategies to drive sustainable growth. Specialties: Brand Strategy, Customer Insights, Data-Driven Marketing, Market Research, Strategic Planning, Stakeholder Management, Power BI, 360 Campaign Execution.