About
On the record
As a dynamic marketing leader with 10+ years of experience across journalism, digital content, and strategic communication, I specialize in connecting brand narratives with business goals. I currently lead content and digital strategy at Kaizen Gaming (Betano Brazil), where I built the content department from the ground up and scaled our social media community to over 1 million followers. My strength lies in translating commercial objectives into compelling content and CRM campaigns that engage, retain, and convert. With a solid foundation in journalism and communication, I combine editorial creativity with data-driven marketing to drive measurable outcomes across B2B and B2C landscapes. I’m passionate about localization and cultural adaptation, ensuring that every campaign resonates deeply with its audience. Whether managing full-funnel CRM journeys or leading cross-functional projects, I bring a collaborative, growth-oriented mindset to every challenge. Let’s connect if you're interested in impactful storytelling, strategic marketing, or creating customer experiences that move the needle.
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