Nicolas F•••

About

On the record

With extensive experience in growth and marketing, I have consistently driven companies to new levels of success through my customer-centric approach. At Banco Superville, we optimized the customer journey by focusing on new user acquisition, enhancing onboarding experiences, driving monetization, and ensuring customer retention. Through innovative digital initiatives, we implemented a groundbreaking end-to-end customer onboarding process, resulting in a remarkable 24-hour account opening time and high customer satisfaction. Additionally, I led the expansion of the digital sales channel, achieving a significant 52% growth in 2022 and fostering innovation through strategic partnerships. During my tenure at YPF as Head of Marketing & Business Development, I played a vital role in repositioning YPF Luz as an inspiring industry brand. By implementing innovative growth strategies for YPF Gas, we achieved an exceptional EBITDA increase of over 200%. I also contributed to transforming the marketing culture and successfully launched new businesses, including YPF Gas, YPF GNL, Y-TEC, and YPF Solar. As Head of Marketing at Aerolíneas Argentinas, I shaped the global marketing strategy and drove the company's success to new heights. Through impactful performance advertising campaigns and optimized sales strategies, we achieved impressive growth, maximized digital sales, and positioned the company as a dominant player in social media promotions. As the Country Manager of Paraguay for General Motors, I successfully repositioned the Chevrolet brand through a comprehensive portfolio renovation, resulting in a remarkable increase in market share and sales growth. With a proven track record in driving growth, transforming cultures, and delivering results, including expertise in digital transformation through agile methodologies, I am a seasoned executive with a customer-focused approach. I am well-equipped to excel in C-level roles such as CMO, CGO, or CCO.