Iliya K•••

About

On the record

I'm an experienced entrepreneur with a demonstrated history of creating sustainable companies in various industries. Starting with successful businesses in the finance and the commerce sector in 1992, I learned how to develop and execute business strategies and establish strategic communications. The first of many Pawn Shops under the brand “Doverie” opened in 1995. The name itself means “Trust” in Bulgarian, and with locations in over 20 cities in Bulgaria and over 140 employees in 2022, we have proven our trustworthiness and professionalism. I created Goto Jewellery and diamonds, led by my passion for art and desire to create luxurious jewelries that carry special messages of love and affection. Assembling a proficient team of masters, jewellers, and exceptional artists, as well as experts in Luxury Goods Marketing and Consumer Services was not an easy task, but a rewarding one. Over the last 8 years, we became a family that works together and Goto transformed into a symbol of diversity, class quality, and luxury. My passion for bringing business and investing in my hometown of Velingrad, led me to create Santé SPA Hotel – a magnificent 5-star jewel in the crown of Rhodope Mountains, and VeliLand – а fairytale world of games, magic and art, spread over 70 acres of land. In VeliLand there is a zoo where children can feed and ride horses and there is a plan for the construction of an equestrian center, where one-of-a-kind horse shows will be held. With the combined investment of over 21 millions came the responsibility to find the best professionals to help me continue to develop both Santé SPA Hotel and VeliLand. In the most challenging years of 2020-2021, It was my responsibility to develop Santé SPA Hotel’ property with its 118 rooms, 14 apartments, 8 studios, SPA center, 6 pools, 2 restaurants, a Viennese Style Café and the biggest conference room in the region. Working with contractors, managing people and solving logistical issues in uncertain times, was challenging and required a lot of compassion and flexibility. The result is rewarding – a beautiful place for relaxation with an exceptionally well-trained staff.