Christian F•••

About

On the record

My name is Christian F••• and I started my career in the advertising industry back in 1986. Since then I have worked with storytelling and concept development at a international level. As partner in the advertising agency Advance my primary client has been LEGO. Through the years, in the role of Art Director, I have been behind some of the toy brands biggest worldwide successes. For many years I was responsible for LEGO Technic and deeply involved in the collaboration between LEGO and Lucas arts concerning STAR WARS. The high point was the creation of the original BIONICLE toy line that was LEGO’s first self produced full-blown IP getting a unprecedented 10 years lifespan from 2001 to 2011, and a reboot in 2015-16 and It still has a massive fanbase around the world. I wanted the BIONICLE to become much more than a series of toys. I aimed for an entire universe of engaging stories, games, music on many different platforms. As counterweight to the advertising projects. I started to develop my own universe in the sparetime. Rebel Nature was sparked by becoming a father and was ignited by the growing concern for the environment, climate, pollution and our blinde fascination of material wealth and technology. Especially the intense pollution of the oceans with plastic gave birth to the wish to tell stories that had a different purpose than selling toys. A wish to inspire and change behaviours through engaging story. In 2015 I quit my job at Advance, sold my shares in the company and left the advertising business to be able to put all the energy and focus into Rebel Nature. In 2016 I started Goodman Rock and Rebel Nature Pictures together with longtime colleagues from the visual industry. The goal to create the full IP and the feature film Waveborn playing out inside the Rebel Nature universe. The engagement and VR effort started in 2018 when a team joined to take the Rebel Nature universe to new dimensions and ways of engagement and learning. 12/12-24 we became Waveborn and now the real story for our future can begin. The time is NOW and it is URGENT!