Michelle P•••

About

On the record

An impact entrepreneur with roots in farming and a strong academic background in Agricultural Chemistry, now focusing on Urban Green Infrastructure (UGI). Drawing from my family’s farming heritage and my work in grassroots community development, I am leveraging science, design, and entrepreneurship to reimagine how idle urban land can become climate-resilient, nature-positive assets. As a government scholar, I contributed to shaping the long-term comprehensive development plan of my hometown, giving me early exposure to the complexities of land use, local governance, and community needs. Later, I worked with over 400 farmers across 28 organizations, where I directly experienced the challenges facing vulnerable agricultural communities. These experiences inspired me to build ROSIDS – a pioneering venture in regenerative landscaping. Through the Innosuisse Startup Training Programs in Business Creation (Engineering, Social Sciences and Business Management, Energy and Environment), I strengthened my business skills and developed scalable concepts to connect ecology with economics. This training sharpened my focus on models that green cities and generate measurable revenues, biodiversity uplift, and long-term ecological value. Today, my mission through ROSIDS is clear: to transform municipal wastelands, brownfields, and roadside verges into biodiverse, aromatic, and economically viable landscapes. I advocate for advanced land-use technologies, soil regeneration practices, and strategic partnerships that enable cities, investors, and buyers to unlock hidden value in idle lands. By positioning ROSIDS at the intersection of landscaping, ecology, and resilient markets, I am driving a vision where green infrastructure is not just a cost center, but a regenerative asset for both people and the planet.