Greg C•••

About

On the record

I think a part of me will always be an engineer because I love to take problems and solutions, figure out what is really important, and come up with useful ways to solve, explain or use them. In the early years of my career I did this with electronics design and software programming. Now, I focus on developing and delivering go to market plans on how to apply, sell and market technology to resolve business issues. I’m still usually in front of a computer, but now I’m developing relevant marketing campaigns, writing blogs & analytical reports, hosting webinars, speaking at conferences & training sessions, and developing video product briefings & case studies for marketing & sales training. My passion to deliver solutions which change people's business and lives is still strong.When I worked as an electrical and software engineer, I loved learning what customers were trying to do and then designing systems to assist them. When I worked as a marketing manager at various technology vendors, I relished seeing how a wide variety of client operations tried (or needed to try) to implement technologies and helping them be successful. Most recently, as a workflow analyst, I’ve been able to consult with numerous technology vendors as well as throughout their markets. I get to apply my experience and my analytical and compositional skills as I track the industry and translate real-life daily struggles into solvable problem statements. And, I get to do the same when I translate various products’ specs into meaningful discussions on which of those problems each can solve and how.I guess that’s my strength and my passion. I love to identify, clarify and solve problems that have a real impact on people’s lives and businesses. And, seeing the resulting business impacts in sales and productivity sure is a nice reward.