About
On the record
I am passionate about leading and developing data-driven organizations with a focus on data, AI, and automation, where customer value creation and centricity are key drivers. With a strong background in CRM developing and leading B2C/B2B growth and enhancing customer experience throughout the customer lifecycle, I excel in value creation and customer satisfaction. Background: With about 15 years of working experience in the ICT and insurance industries, I have held various roles in leadership, customer value management, sales processes, marketing automation, customer experience, loyalty, and customer analysis. I have successfully worked on both strategic and operative levels. I believe that great results come from talented and motivated people who can transform customer insights and data with AI into actionable strategies. This approach drives increased customer value and satisfaction, ultimately leading to significant business value. Persona: I am a positive and calm individual who draws energy from collaborating with others. I enjoy taking on organizational roles both at work and in leisure activities. I thrive on new challenges and setting goals to achieve. In my free time, I delight in various sports activities such as skiing, football, golf, and going to the gym. Strenghts: • Strong growth and analytical thinking mindset • Goal-oriented, always focusing on objectives and key results • Experience in omni-channel marketing automation strategy planning and hands-on implementation • Extensive project management and facilitation experience • Excellent collaboration skills with proven results in human-centric leadership and coaching • CRM development expertise • Proficient in Agile methodologies, with experience as a Scrum Master/Product Owner • Solid analytical skills (e.g, SQL, Tableau) • Experience with MarTech/CRM tools (e.g, Teradata Customer Interaction Manager, Mapp, Adobe, HubSpot, Salesforce, Microsoft Dynamics365 CE) Key words: Business Development | Leadership | Project Management | Facilitation | Customer Value Management | CLV | CRM | AI | Marketing Automation | Customer Experience | Customer Insight | Customer Journey | Coaching | Organizational Design & Systems Thinking | Agile | Scrum Master | Product Owner | Communication | Teamwork | Team Leadership | Analytical Skills | Marketing Automation | Tableau | SQL | Jira | HubSpot | Customer data | External data | B2B | B2C | MarTech | Databases | SalesForce | Teradata Customer Interaction Manager | Mapp | Microsoft Dynamics365 CE
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