Frances L•••

About

On the record

Strategic, people-focused marketing leader with a passion for purpose-driven brands. As Head of Global Marketing & Communications at Erickson Coaching International, I lead strategy across brand, campaigns, partnerships, events, and alumni engagement for one of the world’s most respected coach education organisations-recognised by the ICF as the 2024 Distinguished Coach Education Provider and celebrating 45 years of global impact. With a background that spans hospitality, sport, and creative industries, I bring together relationship-based marketing, performance strategy, storytelling, and strategic execution to drive growth and deepen community. From opening hotels for Radisson Hotel Group in South Africa to building global brand campaigns for coaching and leadership programs, I’m energized by connecting people to experiences that transform the way they think, lead, and work. I’m particularly excited by-Brand storytelling with integrity -B2B2C campaigns that bridge community and commerce -Leading with curiosity, creativity, and clarity -Coaching as a lever for systemic, human-centered change -Global go-to-market strategy