Aaron A•••

About

On the record

As a Partner Manager at Fulcrum Digital, I develop, manage, and nurture relationships with key strategic partners, focusing on the e-commerce sector. I am currently re-building the partnership program, identifying potential partners, negotiating agreements, and collaborating with internal teams to ensure successful partnership integration and growth. My responsibilities include working closely with sales, marketing, and operations teams to develop joint business plans, track and analyze partnership performance, and implement necessary improvements. By staying updated with industry trends and conducting competitor analysis, I develop strategies to enhance our market position through strategic partnerships. Additionally, I manage our team's marketing intern, providing guidance on digital marketing strategies and equipping them with practical skills in the field. Key achievements include driving significant revenue growth, increasing brand visibility, and implementing a robust performance tracking system for better reporting and decision-making. Previously at Fulcrum Digital, my primary focus was on managing our social media presence, particularly on LinkedIn, with a target growth of around followers in a year. I handled various marketing responsibilities, including leading email marketing, content curation, event coordination, and collaborating with Google Ads specialists for our website. My role also involved mentoring an intern, offering guidance on digital marketing strategies. In my spare time, I am a photographer specializing in corporate events, model shoots, and drone photography. I create an average of 30 pieces of photographic content each month, drawing over 1,500 hits across all social media channels.