Francisca K•••

About

On the record

PROFESSIONAL PROFILE: A forward-thinking global marketing and communications leader with a proven track record of transforming brands through strategic, creative, and sustainable growth initiatives. I bring a unique blend of strategic insight, hands-on execution, and leadership to create meaningful connections between brands and their audiences. With a strong focus on both commercial success and long-term brand building, I thrive in complex, cross-functional environments and lead empowered teams that embrace innovation and change. CAREER HIGHLIGHTS IKEA – Spearheaded communication strategies that drove €420 million in additional sales between 2017-2022. Successfully introduced a customer segmentation model that was later implemented across other business areas. BRIO – Led a brand transformation that challenged traditional toy marketing norms, launching viral digital campaigns with millions of views. Authored BRIO’s core mission: “Creating happy childhood memories.” Weibull Trädgård – Managed rebranding projects for over products, introducing trend-driven innovations to the gardening industry. AREAS OF EXPERTISE: LEADERSHIP I am an experienced leader managing staff responsibilities, teams on site or elsewhere, cross-functional teams or more homogene marketing & communication teams. I have also led organisations through crises. Competences: Leadership, human resources management, crisis communication. BRAND, PR, MARKETING & COMMUNICATION I have excelled at developing long-term brand strategies and planning and implementing creative communications and marketing activities that drive sales. I have also managed agency procurement and media buying. Both B2B and B2C experience. Skills: Budget, strategy, project management, branding, digital marketing, external communication, PR & crisis communications, production skills (print, digital production). PROJECT LEAD/PROCESSES An accomplished project leader with a history of managing multi-stakeholder initiatives from inception to delivery. This includes overseeing rebranding projects, PR, exhibitions, innovative campaigns, technical implementations such as PIM systems and coordination with global agencies. Contact: Mobile:+46 702 015397 Email: francisca.K•••@gmail.com LinkedIn: