Laura K•••

About

On the record

I’m a hands-on executive manager with a strong background in fintech, FMCG, and insuretech. Since 2022, I’ve been part of the board at Balcia Insurance, leading marketing, people, and admin functions, while driving our e-commerce and innovation agendas. From implementing the most innovative mobile app in the region to leading Balcia’s pioneering entry into the metaverse, I’m passionate about creating impactful, people-centric strategies that move the business forward. My experience spans developing and executing comprehensive HR and marketing strategies, leading change initiatives, and offering advanced training programs to keep teams at the cutting edge. At Balcia, I’m focused on driving internal innovation, ensuring high employee engagement, and continuously improving performance through clear communication, leadership, and strategic initiatives. Prior to Balcia, I honed my skills as a Communication Director at Carlsberg Group companies in Latvia and Estonia, and led people and communication functions at TWINO, where I merged these departments for better synergy and efficiency. I also spent seven years as a journalist covering economics and served as Managing Director for a food industry lobbying organization. One of my most memorable projects was building Aldaris Beer Museum from scratch. My natural strengths lie in strategy, leadership, and fostering a creative, people-driven culture. I’m motivated by constant change and always strive for better results—action-oriented, with a focus on speed and impact. Contact me:+371