Profile · Biotechnology Research

José D•••

VP Global Marketing at Atacama Bio Natural Products S.A

About

On the record

I'm an engineer who learned to speak business and marketing. Over the past 7+ years, I've led the global commercial engine for a Chilean biotech, growing annual revenue from $350K to $2.9M (8x growth) while building relationships across 15 countries. My background? I started as a mechanical engineer designing industrial automation systems for copper mining, then pivoted into electrical engineering, and eventually found my calling at the intersection of technology and commerce. Here's what I've learned: the best commercial strategies come from truly understanding what you're selling. My engineering background taught me to think in systems, solve complex problems, and communicate technical concepts clearly—skills that turned out to be surprisingly powerful in B2B marketing and sales. Some highlights from my journey: • Built strategic partnerships that generated $2.7M in revenue (46% of company's all-time sales) • Scaled our key european client from $119K to $750K over 7 years through consistent relationship nurturing • Rapid-scaled key asian client from $7K to $525K in just 2 years, now 19% of company revenue • Established and grew market presence in Chile in 3 years ($10K to $47K), a personal goal of bringing the product home • Designed and implemented Key Account Manager model, transforming customer service structure to improve client experience and internal efficiency • Led multi-year journey refining our unique selling proposition, culminating in Clear Sky Technology™ concept launch • Launched NatAxtin branded ingredient present in 35+ finished products globally and registered in 5 jurisdictions • Served on the board of NAXA (Natural Algae Astaxanthin Association), contributing to regulatory changes in EFSA's recommendation for kids • Led 18 international trade shows What drives me? I love learning new domains, coordinating cross-functional teams, and tackling projects of different scales—from designing embedded systems to orchestrating brand launches. I've managed remote teams across time zones, negotiated distribution agreements in 8+ countries, and built internal systems that turned scattered data into strategic insights. Throughout my career, I've thrived in environments that required me to wear multiple hats: technical expert, strategic thinker, team leader, and relationship builder- Growth-oriented • B2B marketing • Brand development • Business development • Strategic partnerships • Distribution networks • Market entry strategy • Team leadership • Market expansion • Biotech • Nutraceuticals • CRM • Trade show management

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