About
On the record
EXPERTISE- 15 years in communication & marketing strategy with key objectives of creating long and last emotional souvenirs & meaningful interactions with different targets accross channels (earned, owned and paid media)- Drive the conception of 360° global communication strategies (PR, social media, paid media, events, partnerships, collaboration.)- Coordination and follow up with local markets - Building creative brand content to raise awareness, grow engagement and foster loyalty through multiple touchpoints along the customer journey - Strong knowledge in luxury and lifestyle communication (brand content, storytelling and brand experience)- Drive & develop efficient paid media & social media strategy - Creation of national, international events & hospitality environment (story living & experiences)- Passionate by Art, design, fashion and music TECHNICAL SKILLS- Strong organizational abilities and highly detail and image oriented - Knowledge of budgeting and legal dimensions - Strategic and operational - Brand Experience - Press & Public relation - Event & Hospitality experience - Result-oriented - Mulit-functionnal team alignement - Budget Management - Agencies Management - Luxury sensitivity & artistic eye PERSONAL SKILLS- Collaborative spirit - Result oriented (KPI's, ROI.)- Curious and creative - Rigorous - Autonomous
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